Grow your concierge business

Why You Absolutely Must Test Your Tenant Journey

· Unlocker co-founder, business developmentPublished on · Updated on · 2 min read
Illustration for the article "Why You Absolutely Must Test Your Tenant Journey"

Have you ever put yourself in your tenants’ shoes? This test is one of the good habits that help you grow your concierge business with peace of mind, from the first viewing to move-out.

Not just “I think it’s going fine,” but a real test of what they go through. Because what you find clear or simple can be a nightmare for them, and it costs you angry messages and owners who doubt your work.

Short-Term Rentals Don’t Have the Same Standard as Long-Term Rentals

In short-term rentals, a small bug, an oversight, or a poorly communicated detail slides by: guests stay 2 or 3 nights and adapt. In long-term rentals, the tenant calls you, keeps pushing, leaves a review, stresses out the owner, and keeps an eye on you for months. If your tenant journey is shaky, you’ll feel it fast.

What You Don’t Test, You Can’t Improve

Want a polished service? Start by living what your clients live:

  • Call yourself to see if your number is clear and reachable.
  • Try signing a lease in your tool: is it intuitive and quick?
  • Submit a tenant application as if you were a prospect: is it smooth and secure?
  • Try a mock move-in or move-out inspection: is it crystal clear for an average tenant?

You’ll quickly see where it gets stuck. And once you’ve seen it, you can fix it.

A Clean Journey Means Fewer Messages and Less Friction

When everything is clear, the tenant contacts you less, the owner gets fewer stressed calls, inspections go better, and payments are smoother. You don’t have to run around, and you gain credibility: a well-guided tenant is a calm tenant, and a calm tenant means an owner who stays.

A growth ceiling often comes from a clunky journey, too: why some concierge businesses stall at 5 short-term properties digs into the topic.

A Selling Point With Owners

In front of an owner, you can say: “We designed our tenant journey like an Airbnb funnel: smooth, fast, frictionless.” You show that you’re not just a contractor but a manager who thinks about the whole experience. And that puts you above traditional agencies.

Testing your tenant journey is the habit that makes the difference between a craft concierge business and a real company that inspires trust. If you want to structure what comes next, what you gain when you stop doing everything yourself and everything you need to automate before you reach 20 properties are the logical next steps.

AuthorEnzo Bortone

Enzo Bortone has been an Unlocker co-founder since June 2022 and leads business development. He first held several sales roles through work-study programs (sales engineer, sales manager). Today, he helps concierge companies with carte G delegation (the carte G being the French property management license) and split payment.

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